Our values

For us, beauty is care, harmony, and balance. It is a soft and malleable concept, not an absolute one.

Lightness

Lightness is the ability to give shape to profound experiences without weighing them down, through subtraction and care.

For Ila Malù, lightness means:

Subtracting and juxtaposing instead of accumulating.
Making the complex feel natural.
Working on invisible balances.
Leaving space for the experience without forcing it.
Creating atmospheres to be savored.

What we believe in

We believe in mutual respect, because Ila Malù is Ilaria + Martina + Lucia + all the indispensable professionals on our team; and WE is the sum of individual ME’s who, to give their best, require knowledge, coordination, and mutual esteem.

We believe in dialogue, every day, on every project. Because the secret of creativity is knowing how to see everything as if for the first time.

We believe in the new, in testing ourselves with alternative challenges, in realizing those dreams we have carried with us for years, and in changing direction when necessary.

We believe in beauty. Beauty to be sought, discovered, and created. Beauty in every single, tiny detail.

We believe in details: those small particulars that may seem invisible to the eye but go straight to the heart. And that is where they truly make a difference.

We believe in stories, which are different every time you tell them, which have new chapters to be written and unexpected turns. We believe in stories that, if listened to carefully, have the power to teach us something new every day.

We believe in dreams and in wide-awake dreamers.

“A good practice preliminary to any other is the practice of wonder. Exercising not knowing and wondering.”

– Chandra Livia Candiani, “This Immense Not Knowing”