Your identity is not a logo: it is a story to be lived.
Your identity is not a logo: it is a story to be lived.
We are Ila Malù. Designers, visual storytellers, creative and eclectic.
We design brand identities that speak of you, even before reading about you.
From naming to palette, from typography to tone of voice: every element takes shape to tell who you are, what you do, and why you do it in a unique way.
What we do
What we do
- Naming, logo, and visual system
- Tone of voice and storytelling
- Moodboard, art direction, and guidelines
- Packaging, corporate kits, and offline & digital applications
- Styling for photo shoots
Storytelling
Storytelling
Every brand identity project begins with an in-depth analysis of values, positioning, and strategic objectives, to translate them into a recognizable and lasting identity system. We work on the visual, verbal, and experiential dimensions of the brand, building a coherent language expressed through signs, colors, typography, materials, and tone of voice.
Building the identity
Building the identity
The brand identity project is a strategic process aimed at defining and structuring a company's distinctive identity, translating its values, positioning, and objectives into a coherent visual and communication system. No aspect is overlooked in the brand identity building process, giving equal importance to graphic design and the production of bespoke photo shoots, to printed materials and packaging and multimedia content, to tone of voice and corporate kits.
"Your brand is the single most important investment you can make in your business"
- Steve Forbes
